Instagram Unveils Fresh Interactive Stickers for Stories
Instagram Unveils New Features for Stories, Including Interactive Music Sharing and Blurred Photos
Instagram has rolled out a few new features designed to make Stories more engaging and interactive. These features include:
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Reveal: This intriguing new feature allows users to blur the contents of their Stories posts. Only people who directly message the person who shared the post can see the blurred content. This feature is likely intended to encourage interaction through direct messages, which Instagram sees as a key area of growth for the platform.
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Frames: This feature adds a Polaroid-style overlay to images, which are initially grayed out. When users shake their phone, the photo is revealed, mimicking the way people often shake actual Polaroid pictures to develop them.
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Add Yours Music: This new music-based template feature allows users to share songs to their Stories using prompts like "favorite song on X album" or "if you could only listen to one song for the rest of your life." This feature builds on the existing Stories prompt template for photos.
Instagram Prioritizes Original Content
These new features are part of Instagram's broader effort to promote original content creation by users. Earlier this week, the company announced that it would make reposted or aggregated content less visible in recommendations, giving priority to the original version of the post. However, this also means that recommended content from accounts users don't follow is becoming increasingly prominent, potentially making it harder for creators to reach their existing audience.
Overall, these new features offer users more creative ways to share content on Instagram Stories and highlight the platform's focus on fostering direct interaction between users.